Released on: April 24, 2008, 3:26 am

Press Release Author: Avi Roth

Industry: Apparel & Fashion

Press Release Summary: Buy Fine Jewelry Photography Avi Roth Creates Exceptionally
High Quality Fine Jewelry Photos. California Los Angeles Jewelry Photographer.

Press Release Body:

February was a good month for the jewelry industry in
general, and to work in the field of jewelry photography. According to ComScore
Media Matrix, unique visitors to jewelry, luxury goods and accessories websites,
gained 3 percent in February compared to the previous month. The total percentage of
unique users totaled over 17.16 million. The gain was enough to place jewelry
websites into ninth place among Internet audience categories.

While jewelry websites may be smaller than general news and business finance
pages in terms of the number of visitors, the percentage in proportion of audience
growth has definitely piqued industry insiders. Riding the Internet consumer boom,
jewelry companies have been scrambling to stay with or get ahead of the curve,
launching new promotions and adorning their website with the most eye-catching jewelry photography in order to
take in new orders.

No doubt that the rise in jewelry website visits can be attributed to the recent
success of the market. Witness stalwart jewelry icon Tiffany and their spring rally.
The company's fourth quarter earnings per share well exceeded analyst's
expectations, as the second-largest jewelry seller saw its stock soar over 10% to a
seven year high in Asia Pacific and Europe. Known for their classic style, the
Tiffany website offers up-close views of stunning
jewelry photography, capturing unique pieces in incredible detail.

Enterprising entrepreneurs have also seen their stock rising thanks to some
breathtaking wares combined with refined jewelry photography. Emitations.com founder
and CEO Au-Co Mai was recently elected as National Vice President of Technology for
the Women's Jewelry Association on March 7, 2008. In line with her slogan
"Affordable Elegance", Mai found just the right successful equation on her website,
which combines scintillating jewelry
photography with celebrity pics. Said Mai, "It's an honor to be part of an
organization that is committed to improving the jewelry industry by empowering women
entrepreneurs."

Other jewelry websites are adding more interactive features in order to connect
with their target audience. Online jewelry retailer heavyweight Joseph Schubach
announces a custom jewelry contest and industry blog to both entice and engage
visitors. "Our custom jewelry contest is a great way to showcase our clients'
enormous creativity and bring our custom design to the center stage," Schubach says.
"My new blog gives today's savvy shopper's a chance to engage in the site, create
discussions and ask questions directly to me."

Truth be told, while contests and blogs may draw a crowd, it's the product that
keeps audiences coming back. And from the smallest entrepreneurial site to the top
vendors in the world, the main reasons that the jewelry websites have seen business
take off is their products. By utilizinggreat
jewelry photography, and creating a more pleasing presentation of their product,
jewelry websites are purveying their wares with incredible success. Whether through
print or online, the hallmark of every great jewelry stalwart has been elegant
product presentation. And that happens through excellent jewelry photography.

Avi Roth is an
internationally recognized jewelry
photographer and the founder of Digital Jeweller: Digital Jewelry Photography
Solutions. His elegant jewelry photography can be seen in Vogue, Cosmopolitan,
Martha Stewart Weddings and other prominent publications. Roth has received numerous
awards recognizing his professional virtuosity, but he feels most rewarded by
sharing his knowledge with others who share his passion for photography. For more
jewelry photography tips and info go to \"http://www.jewelryphotographyonly.com\">http://www.jewelryphotographyonly.com